We have developed a complete brand book: logo, corporate colors and components in visual element, landing banners, business cards and club cards, gift certificates, tags, boxes and bags for jewelry. We also developed a visual design of social networks in a single style: content, highlights, templates for stories and posts. Here we used brand-name petals, female body silhouettes and soft lines. Thus, we managed to reflect women’s freedom, grace and desirability.
In addition, we made a campaign “Zalezhni” (“Dependent”) for the KIMBERLI Jewelry House – an advertising campaign for women, about women and about the most important thing. Here we managed to reveal the main thing: value of a woman can be determined only by herself. We worked out service solutions in the form of gifts for guests, consolidated cooperation with the Tabletochki charitable foundation and created several collections.
Speaking of collections. Each of them has its own character and mood, own idea and philosophy. This is also visually reflected in the identity. Bright stones or delicate minimalistic jewelry. Strict geometry or gentle rounded shapes. Enchanting pendants or modest lavaliers – all this is visually reflected for each collection separately.