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CRAFT CULTURE

EAT, DRINK, DANCE!

“Craft Culture” is the first beer festival in Dnipro, which was organized by our agency.

This is a two-day celebration of the city, where both adults and children have fun.
From morning to evening - an entertainment area, a children's area with animators, personal communication with brewers, a lecture hall from Ukrainian beer sommeliers, Dj and MC, the headliner of the event is Red Wolf.

On the territory of the entire festival there is a large-scale food court with hot dishes, cold snacks, delicacies and cocktails. Also this year there was a separate area with hookahs.

ABOUT THE PROJECT

There were more than 20 participants among the brewers.
Large and still very local craft producers gathered in one place to contribute to the development of beer culture
in Ukraine.
There were guys from Brovary, Kyiv, Kharkiv, Lviv, Odesa, Zaporizhzhia, Vasylkiv, Dnipro, Berdiansk, Nikopol and Minsk.
You could get to know each participant personally, taste their product and buy something to take away.

In general, the atmosphere of CraftCulture is a bright event for the city.
There are always a lot of guests, a lot of impressions, acquaintances, chance meetings with old friends, as well as new contracts concluded on a commercial basis between the manufacturer and the distributor.

THE FOLLOWING WERE PART OF FOOD COURT

Holy Bun
coffee, desserts, ice cream
Minimelts
nano ice cream from Kyiv
First Wave
Mexican food
Hansik
Asian cuisine
Le Silpo
oyster bar
Alef
Israeli cuisine
Smoker & Grill
cooked meat dishes
in smoker and grilled
Bubble Waffle
and many other delicious places
of Dnipro, Kyiv and Kharkiv
#1
#3
#5
#2
#4
#6
#7
#8
EAT, DRINK, DANCE
EAT, DRINK, DANCE
EAT, DRINK, DANCE
In frame of his project, we created branding, positioning, naming, slogan, developed a corporate identity and conducted an advertising campaign.

The CraftCulture naming is based on the idea of ​​developing a culture of high-quality craft beer consumption. The logo contains the symbolism of the beer culture as such: a bottle and a bottle opener.

The entire advertising campaign and the concept of the event are aimed at popularizing Ukrainian craft, introducing people to the manufacturer personally, showing the advantages and features. And have a good time

TASKS AND IDEA

The positioning of the September event in 2020 is Dnepr Beer Fest. We focused on the location of the festival and a kind of "intimacy".

The slogan was the appeal to have fun and rest - "Eat, drink, dance!".
The festival is being built around these actions: CraftCulture is a meeting place for friends, families and colleagues.

Those who appreciate communication and, of course, real craft beer, gather here.
Those who are interested in new varieties and taste sensations, hitherto unknown facts from the history of brewing. In addition, this event is a kind of conference of brewing experts, a platform for cooperation between producers and restaurateurs.

POSITIONING AND CONCEPT

Яркий, крафтовый и современный

«PRAVOE DELO»: JURISPRUDENCE AS A GAME OF DOMINOES

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