SOHO Restaurant&Bar is the heart of Dnipro, the legendary restaurant.
It is as a symbol of a beautiful life that everyone wants to live. This is a two-level area for relax and enjoyment. On the first floor there is a luxurious bar. Twelve-meter bar, cozy tables with dim lights and atmospheric decor items. It is pleasant to spend a lot of time here. On the underground floor there is a VIP-hall for 50 guests. And the pride of the restaurant is the wine room, where more than 70 collection wines are presented.
We outlined the strategy of marketing, event and content directions. We created a corporate guide to improve and maintain the level of service, developed a complete brand book, identity and verbal messages. They gave the mood and character of the brand, what helped to favorably distinguish the institution.
The main thoughts of the SOHO brand that we have outlined:
# Messages for the target audience - visual aesthetics as the foundation for building a brand image. And it should be in absolutely every detail.
# True service starts where standards end. For example: standard service means umbrellas, blankets, a compliment to coffee or tea.
# Service is more than: customer card - taxi call, disposable ballet flats, icebag, personalization. For private events - delivery of gifts and flowers to home. Satisfaction of the guest’s event. Date - the client’s desire - the result. Event marketing as a significant part of the business model.
# We work not as B2B or B2C, but from person to person. Only personalization and a truly individual approach are the features of a high level of service.