The logo contains hops — the basis of brewing, a symbol of fertility, development, growth.
In this way we tell the consumer that beer is created from natural products.
With this symbol we expressed traditions, a mixture of history, experience and culture of brewing that the MOVA brewers observe.
But hops are minimalistic, symbolic, modern. It shows the striving for innovation, versatility, variety of tastes.
Pattern — Morse code. It is one of the few unified and universal languages in the world, and we are the first to use it in branding. The symbols m, o, v, a are encrypted in this pattern, namely the name of the brand.
In general, our case is pride. We put the maximum values, culture, traditions and principles of the company into this identity and positioning.
Today the guys also have a cool merchandise: T-shirts, bags, beer accessories.
The slogan really “talks” to the audience. And packaging attracts attention on store shelves.